kbb_logo

Kelley Blue Book® Instant Cash Offer Your dealership’s instant advantage.

Become a PRO with Kelley Blue Book® Instant Cash Offer. Our Optimization Webinar Series will teach you how to win more inventory, build consumer trust, and boost margins — Join us.

Kelley Blue Book® Instant Cash Offer Optimization Webinars

Word Tracks and Objection Handling Strategies

Best Practices for Lead Handling, Word Tracks, and Objection Strategies. 

Tuesday, August 18, 2:00 p.m. – 2:30 p.m. EDT | Register

Wednesday, August 26, 2:00 p.m. – 2:30 p.m. EDT | Register

Friday, September 4, 11:00 a.m. – 11:30 a.m. EDT | Register

Monday, September 14, 2:00 p.m. – 2:30 p.m. EDT | Register

Wednesday, September 30, 2:00 p.m. – 2:30 p.m. EDT | Register

How to Edit an Offer and Liquidate a Vehicle to Manheim

Join this practical, hands-on webinar designed to walk you through the critical steps of editing an offer and successfully liquidating a vehicle through our Manheim exit strategy. We will break down key actions required to ensure you maximize value and are properly positioned for Wholesale!

Wednesday, August 26, 11:00 a.m. – 11:30 a.m. EDT | Register

Thursday, September 3, 11:30 a.m. – 12:00 p.m. EDT | Register

Tuesday, September 15, 1:30 p.m. – 2:00 p.m. EDT | Register

Wednesday, September 23, 10:30 a.m. – 11:00 a.m. EDT | Register

How to Use Instant Cash Offer to Enhance the Trade-In Process

Elevate your transparency and trust with consumers during your trade appraisal process and increase transactions. 

Friday, August 14, 10:30 a.m. – 11:00 a.m. EDT | Register

Friday, August 21, 11:00 a.m. – 11:30 a.m. EDT | Register

Purchasing Vehicles in the Service Drive

Turn your Service Drive into an internal buying center sourcing Inventory at a lower Cost to Market using Instant Cash Offer. 

Tuesday, August 18, 3:00 p.m. – 3:30 p.m. EDT | Register

Tuesday, August 19, 2:30 p.m. – 3:00 p.m. EDT | Register

Tuesday, August 25, 10:00 a.m. – 10:30 a.m. EDT | Register

Tuesday, August 26, 2:30 p.m. – 3:00 p.m. EDT | Register

The Power of Integrations

See how the suite of Cox Automotive’s products can help the team be efficient and effective. 

Monday, August 17, 11:00 a.m. – 11:30 a.m. EDT | Register

Monday, August 24, 11:00 a.m. – 11:30 a.m. EDT | Register

Understanding Digital Retailing with OEM Appraisal

Learn how your OEM appraisal tool can help you increase acquisitions with Instant Cash Offer. 

Tuesday, August 18, 10:00 a.m. – 10:30 a.m. EDT | Register

Tuesday, August 25, 3:00 p.m. – 3:30 p.m. EDT | Register

Complimentary Value Adds

Complementary dealer marketing can increase client engagement for more lead volume.  

Tuesday, August 18, 2:00 p.m. – 2:30 p.m. EDT | Register

Get More Customers In-Store with KBB Trade-In Advisor

Convert shoppers into buyers by driving more consumers in–store using KBB Trade-In Advisor  

Friday, August 21, 2:00 p.m. – 2:30 p.m. EDT | Register

Friday, August 28, 2:00 p.m. – 2:30 p.m. EDT | Register

Tuesday, September 8, 2:00 p.m. – 2:30 p.m. EDT | Register

Thursday, September 17, 2:00 p.m. – 2:30 p.m. EDT | Register

Friday, October 2, 2:00 p.m. – 2:30 p.m. EDT | Register

Vehicle Acquisitions: Strategies for Buying Cars Direct from Consumers

In today’s competitive market, sourcing quality inventory is more important than ever. This webinar focuses on strategies and best practices for acquiring vehicles directly from consumers – helping you build inventory, improve margins, and stay ahead of the competition. 

Wednesday, August 26, 11:30 a.m. – 12:00 p.m. EDT | Register

Thursday, September 3, 11:00 a.m. – 11:30 a.m. EDT | Register

Tuesday, September 15, 1:00 p.m. – 1:30 p.m. EDT | Register

Wednesday, September 23, 10:00 a.m. – 10:30 a.m. EDT | Register

Product Enhancements to Drive ROI

Learn about exciting enhancements that help you to maximize ROI with Instant Cash Offer.

Tuesday, August 25, 3:00 p.m. – 3:30 p.m. EDT | Register