ICO Webinar Support Series

Kelley Blue Book® Instant Cash Offer Your dealership’s instant advantage.

Become a PRO with Kelley Blue Book^® Instant Cash Offer. Our Optimization Webinar Series will teach you how to win more inventory, build consumer trust, and boost margins — Join us.

Kelley Blue Book® Instant Cash Offer Optimization Webinars

Word Tracks and Objection Handling Strategies

Join us for an insightful session designed to boost your dealership’s communication strategies and objection-handling skills. Learn to refine your word tracts and confidently address customer concerns, ensuring you never miss an opportunity to elevate your performance. Don’t miss out on this chance to transform your dealership’s success!

Wednesday, June 3, 2:00 p.m. – 2:30 p.m. EDT | Register

Thursday, June 11, 2:00 p.m. – 2:30 p.m. EDT | Register

Friday, June 19, 2:00 p.m. – 2:30 p.m. EDT | Register

How to Edit an Offer and Liquidate a Vehicle to Manheim

Join this practical, hands-on webinar designed to walk you through the critical steps of editing an offer and successfully liquidating a vehicle through our Manheim exit strategy. We will break down key actions required to ensure you maximize value and are properly positioned for Wholesale!

Monday, June 15, 11:30 a.m. – 12:00 p.m. EDT | Register

Wednesday, June 17, 1:00 p.m. – 1:30 p.m. EDT | Register

Tuesday, June 23, 10:30 a.m. – 11:00 a.m. EDT | Register

How to Use Instant Cash Offer to Enhance the Trade-In Process

Discover how integrating Instant Cash Offer into your showroom process can boost profits and accountability. Learn the benefits of co-branding with a trusted trade value resource and effective strategies to ensure your team consistently follows the process. Elevate your dealership’s performance and customer trust with these insights!

Friday, June 5, 1:00 p.m. – 1:30 p.m. EDT | Register

Best Practices for Purchasing Vehicles in the Service Drive

Equip your dealership staff with strategies to acquire inventory through the Service Drive using KBB Instant Cash Offer. Learn to target service customers whose vehicles match your stocking strategy and navigate integrations with Xtime and Provision. Leverage QR codes, Service Flyers, and Hang Tags to boost inventory acquisition. Maximize your dealership’s service drive with KBB Instant Cash Offer!

Tuesday, June 2, 3:00 p.m. – 3:30 p.m. EDT | Register

Wednesday, June 3, 2:30 p.m. – 3:00 p.m. EDT | Register

Tuesday, June 9, 10:00 a.m. – 10:30 a.m. EDT | Register

Wednesday, June 10, 2:30 p.m. – 3:00 p.m. EDT | Register

Tuesday, June 16, 3:00 p.m. – 3:30 p.m. EDT | Register

Wednesday, June 17, 2:30 p.m. – 3:00 p.m. EDT | Register

Tuesday, June 23, 10:00 a.m. – 10:30 a.m. EDT | Register

Wednesday, June 24, 2:30 p.m. – 3:00 p.m. EDT | Register

Tuesday, June 30, 3:00 p.m. – 3:30 p.m. EDT | Register

The Power of Integrations

See how Cox Automotive’s products work together to help teams be efficient and effective.

Monday, June 8, 11:00 a.m. – 11:30 a.m. EDT | Register

Monday, June 15, 11:00 a.m. – 11:30 a.m. EDT | Register

How to Find What You Need and Navigate the Dealer Admin Tool

Join our webinar to learn how to use the KBB Instant Cash Offer dashboard to identify transaction-ready consumers and inventory. Discover how to apply filters for targeted vehicle searches and manage user profiles, including adding/removing users and setting access levels. Don’t miss this chance to streamline your dealership’s operations!

Friday, June 5, 3:30 p.m. – 4:00 p.m. EDT | Register

Thursday, June 11, 2:30 p.m. – 3:00 p.m. EDT | Register

Thursday, June 18, 2:30 p.m. – 3:00 p.m. EDT | Register

Thursday, June 25, 2:30 p.m. – 3:00 p.m. EDT | Register

Mastering ICO and Your OEM Partner

Enhance your digital retailing experience by mastering virtual trade-ins with KBB Instant Cash Offer. Learn to acquire trade-ins from customers on your OEM platform, appraise vehicles virtually, and re-engage customers who have paused their online purchase. Don’t miss this opportunity to boost your dealership’s success!