Purchase the Desired Domain, We'll Build the Site on it at No Additional Cost to You!
where to use a custom mini-site
Your service drive is a fantastic place to use the Kelley Blue Book℠ Instant Cash Offer mini-site. Practices such as stamping R.O.s with the mini-site URL can create awareness of your participation with Instant Cash Offer and drive acquisitions of quality used vehicles.
For all newspaper, fliers, donations to local charitable causes and other print ads, add a message of: "We Buy Cars visit ABCmotors.com to get your Kelley Blue Book℠ Instant Cash Offer!"
Promote a culture of acquisition by including "We Want Your Car" messaging with the URL of the mini-site included. Better yet, add a QR code to the back of all cards that takes customers directly to your mini-site!
Take advantage of your existing traditional media ad spend by including a simple "We Buy Cars visit ABCmotors.com" tag on the screen or in the radio hit.
Have a digital display board? Put it to use in promoting your acquisition team by including "We Buy Cars" or "Sell Us Your Car" messaging and directing customers to your mini-site URL.
on the phone
Make it easy on your team and your customer when talking trade over the phone. Rather than explaining the correct sequence of clicks to navigate thru your dealer site to find the correct trade evaluation page, simply give the mini-site URL and instruct your customer to go there to get their Instant Cash Offer over the phone!
REGISTERING THE MINI-SITE DOMAIN WITH GODADDY.COM
WHAT TO KNOW BEFORE YOU GO...
URL Can't Contain Any Kelley Blue Book℠ Trademark
The mini-site domain cannot, in any way, represent that it is affiliated with Kelley Blue Book, or otherwise include the KBB brand. URLs must be generic to the dealership.
ie: sellyourcartoabcmotors.com or abcmotorsbuyscars.com
We Must Have Access to the Account
In order for our team to build the mini-site, we must be able to access the GoDaddy account that houses the mini-site domain. If access cannot be provided due to other sensitive content, we'd need the domain transferred to a separate GoDaddy account that we are able to access without limitation.
URL Must Be with GoDaddy
The URL must be registered with a GoDaddy account. We recognize that there are other methods by which a mini-site can be built. However, to take advantage of the service we are providing, the mini-site must be built thru GoDaddy.
If the desired URL is already owned, but outside of GoDaddy, we'll need that domain to be transferred to a GoDaddy account.
Designs Are Uniform
The mini-site, while custom to your specific dealer, is otherwise uniform in design. Further customization can be performed by the dealer after we complete the build. It is your site, you are free to use it as you see fit provided you remain within the Instant Cash Offer Digital Advertising Guidelines.